The Race For Relevance

Sep 3, 2019

Advisor Relevance

How the Financial Services Industry Wants to Control and Diminish the Perception of Your Advisor Value.

This has been going on for decades… the industry creates filters to get rid of the chaff and keep the wheat.

Discover how you can beat them at their own game and thrive in the digital age of financial stewardship by designing your own filters.

 

They think they can keep the assets without the help of advisors… It’s purely a numbers game. If you allow the institutions or your clients to define your value, you will become irrelevant very soon.

 

 

The McKinsey metrics-driven top-down numbers game that the financial services industry has been playing for years will get you fired if you let it.

Digital Noise

Don’t listen to the noise… be aware of the noise but don’t follow the antiquated concepts being perpetually thrown at you by the financial services industry.

In order to thrive in the new age of digital collaborative advice, you must be in complete control of the perception of your value… which means it’s okay to be cognizant of the aforementioned concepts, just don’t make wholesale changes based on fear.

What should you do?

Start Designing Your Own Filters

To distance yourself and your culture far from the inclusive sales culture of the financial services industry you can design your own exclusive filters that enable you to take complete control of the perception of your value.

 

Staying Relevant

Discover How

24/7 Feedback in a Robo-World

Aug 16, 2019

Metrics That Matter

Feedback is Happening 24/7

Your Metrics

  • In a digital omnichannel world, feedback is happening 24/7 with likes, comments, DM’s, social shares, etc…

  • It feels like there is a new way to give and receive digital feedback every day. 

  • In order to gather the metrics that move your business you must be able to ask great questions and get honest responses. 

  • Your clients must give you honest feedback to become trusted partners… you need trusted partners as clients to survive and thrive in a robo world. 

To cultivate trust in a digitally transparent world, simply follow the Infinite Advisor Alpha Progression.

Align Your Purpose With Your Fees

Aug 2, 2019

Justify Your Fees

 

 

 

 

Alignment of Fees with Purpose

 

For advisors to survive in a robo-world they must be granted the autonomy to build their own unique compensation structure that demonstrates tangibly, their alignment with the success of the investor-client.

It won’t happen from the top-down… the hierarchical model that separates shareholder-value from stakeholder well-being is deeply ingrained into the landscape of financial services… for a long time to come.

So advisors must become empowered to set their fees at a level commensurate to the quality of their services… to do that, they must define their unique value for digital delivery, consumption, and refinement… in other words, their advisor value must become tangible for the justification of their client-centered fee structure.

Introspection and self-value discovery are required to justify the fee structure of the advisor in the future of financial services.

The ability to design this self-aware model must become available for easy access 24/7. (That’s what we have done… FYI)

Advisors who were trained to sell, and have no experience with service driven incentives, will struggle with the concept of this new compensation ideology. Transparency will illuminate the path for the advisor in the future… so he or she can see exactly what must take place to structure his or her unique compensation package… to be in complete alignment with the good of the client.

The micro-learning modules of Infinite Advisor Alpha can help you shine a spotlight on your value… to justify your fee structure… so you can survive and thrive in a robo-world.

 

Design Your Value for a Robo-World

Jul 29, 2019

It's a robo-world

 

 

 

 

7

How To Design Your Value

Remaining relevant is of paramount importance in a robo-world… but how do we get there?

  1. Staying relevant seems more important than building value… but today’s advisor must first amplify his or her unique value in order to remain relevant.
  2. The modern advisor can only remain relevant when empowered to amplify significant value in a progression that enables complete control over exactly how advisor value is perceived.

 

Given what I know today…

 

  • My purpose has been defined by me as being beyond-profit and client-centered so I may get where I want to be.
    My client-centered purpose defines why I do what I do and it is the cornerstone in the foundation of my infinite value development.
  • My principles and values have been documented by me for publication to help me get where I want to be.
    My principles and values have been documented in my own words to demonstrate my character my competency.
  • My beliefs and opinions have been defined and documented for private introspection so I may get where I want to be.
    My beliefs have been defined by me so I can share what I believe to be fundamentally true. My opinions have been documented for publication so I can tangibly demonstrate the genuine concerns I share with my ideal audience.

 

  • My experiences in life have been documented and are ready to share with my audience so I can get to where I want to be.
    My experiences have been documented to create meaningful points of engagement between me and my audience.
  • My expertise has been defined by me in my own words so I can get to where I want to be.
    My expertise has been defined in my words to translate exactly what my licenses and designations and certifications mean to my clients.
  • I have set standards for behavioral expectations by documenting what my clients can expect from me so I may get to where I want to be.
    The behavior that I can promise shines a spotlight on the value I control the most which also holds the most significance in the lives of my ideal prospects and clients.

This has been a summary of what advisors can accomplish in the first six micro-learning modules of Infinite Advisor Alpha.