The Circle of Trust

Oct 10, 2019

Net Worth

G

We Help Advisors Discover Their Relevant Value

After four decades and two generations of coaching financial professionals across the world… we have found that the number one contributor to failure is lack of confidence. This stems from many variables. They each have attributions that diminish the value of the advisor.

Advisors must reflect upon their unique value with introspection to build the confidence required to stay relevant in a robo-world.

We give you that ability with 100% confidentiality.

Think about your relevance differently to amplify your worth, control how it is perceived, and maximize your relevance 24/7.

 

You are in a position of trust…

Your unique value is critical to the lives of your ideal audience…

Your value has an effect on everything that is important to your clients…

My Value

My Confidence

Your Value DNA

Oct 7, 2019

Every Advisor should have access to resources that empower them to design a business that is focused specifically around their unique value.

Your Advisor DNA is your authentic relevant value…

Your Advisor DNA begins with your Purpose and that purpose must be client-centered.

Discover your client centered purpose to get started on your journey… and discover your unique Advisor DNA

 

 

Advisors Only

The Big Picture

Oct 3, 2019

Think Differently

Your Gift

The power of persuasion in the digital age of transparency can not be used to sell products in a vacuum to increase shareholder value.

Your gift to persuade clients must be used differently.

Your gift is to persuade clients into doing the right thing for themselves.

Creating stakeholder value is the only way to generate predictable recurring revenue in a robo-world.

You must be able to see your future through this lens or you risk irrelevance.

Think Big Picture.

 

Act Accordingly

Discover Your Gift

How Will You Do It?

Sep 26, 2019

Future Advisor

What Will It Take?

The Advisor in the Future will create demand for her/his services in the digital age of transparency by crafting a strategic foundation that showcases the relevance of her/his value. Remaining relevant has been the number one challenge for the entrepreneurial financial Advisor during the past three decades and will continue to be a genuine concern for the Advisor in the Future.

Setting and maintaining client expectations while creating the measurement of value over which the Advisor has the greatest control is of paramount importance. To fall into the trap of being measured by industry standards is a real danger for “the Advisor in the Future” and s/he will take special care to not fall prey to the status quo industry pitfalls that lie in waiting for all Advisors.

Build On Purpose

The strategic foundation of the Advisor in the future will be built with a cornerstone that is a client-centered purpose. This will work to the advantage of the client as well as the entrepreneurial Advisor moving forward in the digital age of transparency. The Advisor in the future will survive and thrive by creating a business that empowers her/him to do well by doing good…

In order to simply survive, the Advisor in the future will have to demonstrate in a tangible fashion that they have the best interests of their clients at stake ahead of their own… (this goes beyond fiduciary) or the Advisor will be replaced.

concept-of-successful-businessman_23-2147505617

In order to thrive, the Advisor in the future must have a system in place that is a progression which leverages their client-centered purpose within their business development model. Tangible Alpha is the model that empowers Advisors with that highly coveted progression.

In the digital age of transparency the Advisor in the future acknowledges that they are replaceable until they can prove in a tangible fashion that they are not.

Serious Advisors also realize that if they continue to measure themselves by the industry standards that have been handed down for decades that they will become  dinosaurs… Recognizing the opportunity disguised as a threat is critical when taking advantage of transparency by delivering a consistent message of authentic relevant value throughout multiple (but not all) digital mediums.

Promise What You Can Control

The Advisor in the Future will zealously demonstrate their expected behavior (what clients and prospects should expect from them)  which amplifies exactly what their client-centered purpose is… throughout multiple mediums. The promise of expected behavior will become the contract that forms a bond of trust for the serious Advisor and the serious investor. That bond will be quantified tangibly throughout multiple mediums in a 24 hour a day society in which expectations can be set and maintained rather than exceeded in quarterly meetings.

To step into the next dimension of business development that will make you relevant and irreplaceable the strategic foundation of Tangible Alpha has been constructed to not only create your digital voice but to create a proactive filter which aligns your solutions with ideal prospects (while constantly reminding your clients of your value). Your Tangible Alpha foundation and progression create a platform to exude your authentic relevant value while filtering in ideal trusted partners.

It is critical to make tangible… not what the client and prospect want to hear… but what you can deliver and promise (your behavior, not returns).

Learn about yourself before you try to implement any digital solutions… not doing so could be a costly mistake.

 

Introspection is the key to successful technology integration. 

The life of the Advisor in the future must be simplified by technology and not over complicated by too much information.  The Advisor in the Future will take advantage of different modern tools made available throughout the industry by first going through the Infinite Alpha Progression to discover and design her/his unique Tangible Advisor Alpha.

Keep It Tangible,

Grant

Are you in the future of financial advice?

Learn How

Three Reasons Sales Funnels Don’t Work Anymore

Sep 25, 2019

Sales Funnels Are Dead

 

Legacy sales practices are quickly becoming obsolete for financial advisors.

 
 

The three main reasons sales funnels don’t work anymore:

 

  • Time

  • Product Focus

  • Transparency

 
 

Time

There simply not enough time to try and be all things to all people in a sales cycle in which 50 no’s will render you one yes. Your website must become more than a mechanism to gather leads. You must design a user experience that overlaps the client and the prospective client journeys. Treating your engagement hub as a trap for gimmicky sales practices is a death sentence for your reputation. The marketing sales concepts that are being pushed on you (as an advisor) by marketers, are the same types of sales rhetoric you were probably taught in your rookie advisor training classes. The gimmicks they are peddling are built on a foundation of lies and opacity. You don’t have time to gather the metrics they need to justify their existence when they should be helping you discover the metrics you need to survive in a robo-world. There is no time for awareness, interest, decision, action… that mode of lead generation is no longer relevant because you are not selling products… which leads us to reason number two.
 
 

In a robo-world there simply isn’t enough time to compete in the arena of product sales for shrinking commissions.

 
 

 

Product Focus

You are not selling products in a vacuum behind a curtain of opacity surrounded by smoke and mirrors. The focus of the modern advisor must be on the services that he or she provides that are unique to the individual and relevant to his or her ideal audience. People can buy products from their smart phones Clients don’t need an advisor for that. They don’t need you to “sell” them anything anymore. What clients need is a trusted source of wisdom… which is what you are. Obviously, a trusted source of wisdom would never use anything as shady as a product sales funnel to convey their client-centered focus to their ideal audience. Because that would be impossible. Which leads us to why that would be impossible to pull off in the modern era of financial services… transparency… reason number three.

 

 

Transparency

 
In the digital age of transparency clients can see exactly where they are in the process of your sales funnel. They can see how full of shit you may or may not be… and they can see through your smoke and mirrors sales pitch as well. In a robo-world you have to become authentic. You must be able to convey your genuine concern for your clients 24/7.
 

 

Do you think you can convey that message?

In which you are using obvious sales tactics?

By using sales gimmicks from the late 1990’s?

Gimmicks to fill your sales funnel with leads?

 
They can see right through that… it’s not that hard to see your obvious lead generation and “sales marketing prowess” when you lock content behind gated walls on your website to gather email addresses.
 

The same transparency that is killing the sales funnel and traditional lead generation can make you irreplaceable if you understand how to leverage it for the good of your clients and for yourself.

Who you follow and what you like on social media is indicative of the type of services you offer your clients. If you are following sales gurus and liking their content, it is very simple for clients and potential clients to discover – what drives you is the commission – and not the well-being of the client.
 
It is this digital transparency that will be your end if you don’t walk away from the antiquated lead generation/sales funnel concept.
The same transparency will help you build filters to discover reputable digital marketing experts to guide you to the metrics you must gather to survive in today’s robo-word.

 

 

 

 

So What Can You Do?

Be proactive… be responsible… be yourself.

Your digital footprint tells your clients and your prospects exactly where you stand in relation to their well-being versus your sales commission. In a robo-world advisors must think differently and act accordingly, because sales funnels are dead. Advisors must first understand and identify their authentic relevant value before they can become and remain relevant to their ideal audience.
 

Right now we live in the greatest era of opportunity for financial advisors. WHY? Because… Your ideal audience is seeking a trusted source of wisdom… and that is YOU.

 
Discover more about how to shift your focus from sales to service, leverage your time efficiently, and take complete advantage of transparency to survive in a robo-world. You must become empowered to think differently about the value you provide. You must be able to rethink what might be considered as acceptable practices in the new era of financial services. Sometimes you just have to let go of the past to stay relevant.
 
 
One final thought from the author… If you don’t say goodbye to legacy concepts like lead generation and sales funnels, you can kiss your assets goodbye.
 
Keep it Tangible,
 
Grant

Your Future Awaits

Build My Filter