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In the new digital landscape of #finserv advisor value has shifted dramatically from sales to service. #Advisors are discovering they must control the perception of their value to thrive.
The one who defines your value controls your destiny.
Social Media Curation Designed to Help Financial Advisors Maximize Their Value
We help advisors understand their relevance… the value they provide has more significance to their clients’ goals than simply ROI in capital markets.
If your goal is to remain relevant in the digital age of financial services, you can’t afford to have your value defined by the industry.
What does #TangibleAlpha mean?
Any content that gets tagged #TangibleAlpha by us is an indicator for our clients and followers to consider that piece of information to be worth your while.
We are helping advisors build noise filters to become more efficient, so anything we can do to make the process of designing value run smoother for advisors… well, that’s just part of who we are.
Social media is great if you can get a grip on the upside and not waste energy on the noise.
#TangibleAlpha is another way we help advisors reduce the noise to increase their value more efficiently.
The best way for you to demonstrate your relevance… https://t.co/IAw2Juo2Mt #advisors pic.twitter.com/ZY4DCnRg4H
— Grant Barger (@TangibleAlpha) December 13, 2018
This is #TangibleAlpha… via @TangibleAlpha #wealthmanagement #advisers #advisors #trust #purpose #valuedesign #financialservices #martech #dmm #ux #smm #cx #fintech https://t.co/FdOr4odl7A
— Grant Barger (@TangibleAlpha) December 19, 2018
Adapting other advisors’ tactical concepts.
Turning tactical concepts into strategic solutions…
Not having a filter to help you design your unique system of value development will get you washed away in an ocean of digital noise and get you lost in a sea of sameness that makes your differentiation impossible for your ideal clients to discern.
#TangibleAlpha helps advisors take successful tactical concepts and adapt them more efficiently into their own value development model.
The battle to remain digitally relevant is real… this is how you will win.
How do you know you can trust your financial advisor? #TangibleAlpha #Advisors #Investing #Trust https://t.co/vvQLR8zfFN
— Grant Barger (@TangibleAlpha) August 11, 2017
#Advisors need to ask trusted partners… how will u help me exude my #Advisor Alpha? #TangibleAlpha #Omnichannel #mutualfund #etf #invest pic.twitter.com/mVhMlzOwjQ
— Wholesaler Crunch (@wholesalecrunch) February 22, 2017
Small chunks of disruption are available today. https://t.co/vqiR6oYYoa #TangibleAlpha #Advisors pic.twitter.com/8HmrUdqziF
— Grant Barger (@TangibleAlpha) June 7, 2017
#TangibleAlpha on Linkedin
Content curation that helps advisors maximize their value with LinkedIn.
Maximize your Advisor Value with significant curated content that fits efficiently into your strategic value design model.
Filter the noise with #TangibleAlpha
Search #TangibleAlpha in the search-bar on LinkedIn or click the images above to go directly to relevant content that will help increase your Maximum Advisor Value.
Filter the digital noise by collaborating with us on social media… we curate content with #TangibleAlpha
You get paid for having them… check that. You get paid for sharing them. Your opinions are what your audience pays you for. Your wisdom, knowledge, experience, process… your advisor alpha. You get paid because you have genuine concerns (opinions) about the well being of your clients. You must be able to share your genuine concerns with your audience 24/7. You can’t do that unless you have defined your opinions. You must define and publish your opinions in order to remain relevant.
Your beliefs and opinions must be published in the form of genuine concerns and fundamental truths. Your ideal audience must be able to have tangible access to your value 24/7… even when you are not available. Especially when you are not available. Your genuine concerns about your clients well-being is a major part of the differentiation you need to set yourself apart from your perceived peers. Your genuine concerns must become accessible 24/7 to gather valuable feedback from the right audience. You must publish your genuine concerns to filter out the bad clients and bring in the good ones. Your beliefs and opinions must be defined by you and updated by you if you are to remain relevant.
In order to define your beliefs and opinions you must first discover them.
In our experiences through the decades we have found that the way people learn is different… each person’s style of learning is as unique as his fingerprint. We go to great lengths to demonstrate exactly how advisors can create meaningful exponential outcomes through our multitude of micro-moments. Each time we publish content we try to tell the story a little bit differently… a little bit better.
In part two of our three part (reverse order) series on advisor value we go over the second leg of the three legged stool. (You need all three to sit at the table.)
Your behavior is the guiding force behind the perception of your value. Are you competent enough for… whatever is often judged by your behavior. How do you respond in certain situations? How do you proactively prepare for others?
Your behavior is the single most important factor in controlling the perception of your relevance. And it is for that reason that you must promise it. The single most important aspect of trust and integrity is your accountability. Will you do the things you say you will do to make good on your purpose?
In order for you to promise your behavior you must have a system in place to design what you can promise to the world. But before you can design your unique system of promise delivery you must define the terms that justify your promises. The terms of your value must be defined… they will be defined. And if you are not the one defining your value, someone else will gladly do it for you. Your firm, your competitors, and your clients will be the ones who define your value. You can’t afford that.
A few decades ago we came up with a concept that helped us coach advisors about their value in a way that they could grasp easily. We call it The Value Gap and it creates a visual picture of what the advisor must do to exude his or her value tangibly in order to demonstrate authentic relevance.
Advisor character can be attributed to several aspects of his or her life. Some say it is how you act when nobody is looking. Others might say that your character is your identity.
In order for you to build your business on purpose, you must see your character from the perspective of others. In order to gather that confidential insight you must have a system in place to collaborate openly and honestly. We call this system Infinite Alpha and the cornerstone of the whole deal is your client-centered purpose.
Similar to The Value Gap model seen in the slides on this post, the model of your character can be seen in another slide that shows you and your clients exactly how you intend to demonstrate your character tangibly.
Your Character plays a quintessential role in your profession as a trusted steward of wealth. The elements that make up your unique character are so powerful and meaningful that they require your attention daily. This is why the elements of your character require definition by you… through introspection found here… at Tangible Alpha.
The model that we have created just for you… Infinite Advisor Alpha… empowers you to define you Character for digital design so it can be delivered by you and consumed 24/7 by your ideal audience.
That is really important…