Define your client-centered purpose.
Publish your principles.
Share your opinions.
Document your experiences.
Define your expertise.
Promise your behavior.
Become exclusive (You can’t survive in a robo-world by being all things to all people).
Develop your philosophy.
Become omnipresent.
Create topics for meaningful engagement.
Ask better questions.
Gather better feedback.
Every Advisor should have access to resources that empower them to design a business that is focused specifically around their unique value.
Your Advisor DNA is your authentic relevant value…
Your Advisor DNA begins with your Purpose and that purpose must be client-centered.
Discover your client centered purpose to get started on your journey… and discover your unique Advisor DNA
The power of persuasion in the digital age of transparency can not be used to sell products in a vacuum to increase shareholder value.
Your gift is to persuade clients into doing the right thing for themselves.
You must be able to see your future through this lens or you risk irrelevance.
The fundamental truths about advisor alpha (value) and how they got to be the way that they are today can all be found right here at TangibleAlpha.com. In order to demonstrate your value in a tangible fashion for digital consumption, you must define your own “Laws” of investing and wealth management for your clients (and prospects) to see, hear, read, and feel. Your Laws must become more than visible… they must elicit a feeling in the hearts and minds of your audience. This must be available 24/7. Your content has to move your ideal audience to action every day. The action can be to do nothing, give feedback, stay with you as a client, or move their assets to your firm.
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The Law of Digital Trust
The Law of Digital Trust
→SUMMARY
Earning trust in the digital age of transparency requires a shared purpose that is supported by promised behavior.
→OVERVIEW
The Law of Digital Trust has been derived from self-evident criteria required to build lasting trusted relationships. In the digital age of transparency it is critical to ramp up the process of collaborative trust and this can be accomplished by stating your client-centered purpose, publishing your principles, and promising your behavior.
