The Law of Omnipresence
The Law of Omnipresence
→SUMMARY
My digital content must proactively remind clients of my value while simultaneously qualifying prospects for my exclusive services.
→OVERVIEW
The new rule of the digital client experience is the omnichannel design which creates a seamless user experience across multiple mediums to create maximum delight for the client. Omnipresence for financial advisors goes beyond the concept of the client experience and takes on the accountability of the prospect experience as well. You must be able to remind your clients of your value while seamlessly and simultaneously qualifying new prospects with the same content across multiple mediums… and you have to do it 24/7.