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The Law of Perception

The Law of Perception

→SUMMARY

To remain relevant, in the age of digital transparency,  I must have complete control over the perception of my value.

→OVERVIEW

To become and remain digitally relevant Advisors must take complete control of the perception of their value. Up until recently, this has been an arduous task that took years of cultivation. It has always been good practice to have your reputation precede you. In the digital age, if you don’t control the perception of your value proactively, your reputation will proceed without you. You must become the author of your brand to remain relevant.