The Law of Discounts

The Law of Discounts


Prospects that come to me for discounted services will leave for the same reason.


The growth engine for the advisor in the future has always been value development. It has been the number one driver of growth in the 80’s in the 90’s in the 00’s and it will continue to be so as long as there is a need for trusted advice. If you discount your services to anyone you are belittling your value to everyone. If you are planning to grow or simply maintain your business you must adhere to this law steadfastly. Never discount your services for anyone… ever.