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The law of Maximum Advisor Value states that the advisor must tangibly exude the value s/he controls the most which also holds the maximum amount of significance to his or her ideal audience. Maximum control and maximum significance equals maximum advisor alpha. Advisors who control the perception of their value understand how to maximize the value they can control the most rather than focusing on the components of the businesses they control the least. When paired with maximum significance, maximum control helps you become and remain digitally relevant by empowering you to take complete ownership of your value and more importantly the perception of that value. The most effective way to maximize your advisor value is by making your value tangible for digital consumption and refinement. Tangible Advisor Alpha empowers you to control the perception of your value.