Summation of “Expanding The Gap” 3 Part Reverse Order Blog Post
“Price only becomes an issue in the absence of value.”
To take complete control over the perception of your value you must expand The Value Gap.
Your character, competency, and genuine concern must be definable, detectable, and desirable in order to control how your value is perceived. We establish your control, by design, when we walk you through the micro-learning modules of the Infinite Alpha progression.
This is the summation of the “following” three blog posts that will appear in reverse order on the blog. It is my intent to make the user experience more fluid by reversing the usual order of “three part” posts so the user can experience them in sequence in the future.
Technology is a Must to Leverage Advisor Autonomy
Your Clients
You are in control of your business…
Advisor KPI
Advisor KPI
Your metrics need to empower you. You can do this.
Part 3 of 3 Expanding The Gap
Part Three of Three
Your Genuine Concern can be made tangible by defining your beliefs and opinions about this industry and your purpose.
Opinions
You get paid for having them… check that. You get paid for sharing them. Your opinions are what your audience pays you for. Your wisdom, knowledge, experience, process… your advisor alpha. You get paid because you have genuine concerns (opinions) about the well being of your clients. You must be able to share your genuine concerns with your audience 24/7. You can’t do that unless you have defined your opinions. You must define and publish your opinions in order to remain relevant.
The Value Gap
Part 3
Character Competency and Concern
Publishing Your Beliefs and Opinions
Your beliefs and opinions must be published in the form of genuine concerns and fundamental truths. Your ideal audience must be able to have tangible access to your value 24/7… even when you are not available. Especially when you are not available. Your genuine concerns about your clients well-being is a major part of the differentiation you need to set yourself apart from your perceived peers. Your genuine concerns must become accessible 24/7 to gather valuable feedback from the right audience. You must publish your genuine concerns to filter out the bad clients and bring in the good ones. Your beliefs and opinions must be defined by you and updated by you if you are to remain relevant.
In order to define your beliefs and opinions you must first discover them.