Part 3 of 3 Expanding The Gap

Jun 28, 2019

Expanding the Gap

Part 3

THE POWER TO CONTROL THE PERCEPTION OF YOUR VALUE

Part Three of Three

Your Genuine Concern can be made tangible by defining your beliefs and opinions about this industry and your purpose.

Opinions

 

You get paid for having them… check that. You get paid for sharing them. Your opinions are what your audience pays you for. Your wisdom, knowledge, experience, process… your advisor alpha. You get paid because you have genuine concerns (opinions) about the well being of your clients. You must be able to share your genuine concerns with your audience 24/7. You can’t do that unless you have defined your opinions. You must define and publish your opinions in order to remain relevant. 

 

 

The Value Gap

Part 3

Character Competency and Concern

 

Publishing Your Beliefs and Opinions

 

Your beliefs and opinions must be published in the form of genuine concerns and fundamental truths. Your ideal audience must be able to have tangible access to your value 24/7… even when you are not available. Especially when you are not available. Your genuine concerns about your clients well-being is a major part of the differentiation you need to set yourself apart from your perceived peers. Your genuine concerns must become accessible 24/7 to gather valuable feedback from the right audience. You must publish your genuine concerns to  filter out the bad clients and bring in the good ones. Your beliefs and opinions must be defined by you and updated by you if you are to remain relevant. 

 

In order to define your beliefs and opinions you must first discover them.

 

 

Start Expanding Your Gap

 

Part 1 of 3 Expanding The Gap

Jun 26, 2019

Expanding the Gap

Part 1

THE POWER TO CONTROL THE PERCEPTION OF YOUR VALUE

Part One of Three

To remain relevant, advisors in the robo era must be able to distinguish themselves from perceived competition.

A few decades ago we came up with a concept that helped us coach advisors about their value in a way that they could grasp easily. We call it The Value Gap and it creates a visual picture of what the advisor must do to exude his or her value tangibly in order to demonstrate authentic relevance. 

The Value Gap 

Part 1

Character Competency and Concern

 

 

Advisor character can be attributed to several aspects of his or her life. Some say it is how you act when nobody is looking. Others might say that your character is your identity. 

In order for you to build your business on purpose, you must see your character from the perspective of others. In order to gather that confidential insight you must have a system in place to collaborate openly and honestly. We call this system Infinite Alpha and the cornerstone of the whole deal is your client-centered purpose.

What does this have to do with your value? 

Similar to The Value Gap model seen in the slides on this post, the model of your character can be seen in another slide that shows you and your clients exactly how you intend to demonstrate your character tangibly. 

 

Your Character plays a quintessential role in your profession as a trusted steward of wealth. The elements that make up your unique character are so powerful and meaningful that they require your attention daily. This is  why the elements of your character require definition by you… through introspection found here… at Tangible Alpha. 

You must define it in order to design it.

The model that we have created just for you… Infinite Advisor Alpha… empowers you to define you Character for digital design so it can be delivered by you and consumed 24/7 by your ideal audience. 

That is really important… 

 

End of Part One