Part 3 of 3 Expanding The Gap

Jun 28, 2019

Expanding the Gap

Part 3

THE POWER TO CONTROL THE PERCEPTION OF YOUR VALUE

Part Three of Three

Your Genuine Concern can be made tangible by defining your beliefs and opinions about this industry and your purpose.

Opinions

 

You get paid for having them… check that. You get paid for sharing them. Your opinions are what your audience pays you for. Your wisdom, knowledge, experience, process… your advisor alpha. You get paid because you have genuine concerns (opinions) about the well being of your clients. You must be able to share your genuine concerns with your audience 24/7. You can’t do that unless you have defined your opinions. You must define and publish your opinions in order to remain relevant. 

 

 

The Value Gap

Part 3

Character Competency and Concern

 

Publishing Your Beliefs and Opinions

 

Your beliefs and opinions must be published in the form of genuine concerns and fundamental truths. Your ideal audience must be able to have tangible access to your value 24/7… even when you are not available. Especially when you are not available. Your genuine concerns about your clients well-being is a major part of the differentiation you need to set yourself apart from your perceived peers. Your genuine concerns must become accessible 24/7 to gather valuable feedback from the right audience. You must publish your genuine concerns to  filter out the bad clients and bring in the good ones. Your beliefs and opinions must be defined by you and updated by you if you are to remain relevant. 

 

In order to define your beliefs and opinions you must first discover them.

 

 

Start Expanding Your Gap

 

Blogging and Stuff

Jun 19, 2019

Content

3

Writing a blog post for the sake of writing seems a bit wasteful.

But the exercise of writing can become a cathartic ritual if you allow it… or if you even want to be a writer. There are different ways to communicate through blogs and writing is one. I like to take turns playing with different mediums like audio and video. But I don’t stop at pictures and movies… I like to combine my mediums to inspire the senses of the viewer, listener, reader. 

 

Being present is really important.

Sometimes your blog may look and sound like a broken record… but the need for your wisdom is out there. You are providing a service to someone somewhere who has never related to your topic quite the way you describe it. Your ideal audience likes the comfort of your style so don’t be afraid to just be yourself and keep trying to improve on the content you are providing. 

Keep it tangible,

Grant