Dunlap’s Law

Dunlap’s Law


To thrive in the financial services industry, advisor intangibles must become tangible.


In 1983 banking pioneer Paul Dunlap, CEO of Hawkeye Bancorp, passed along this wisdom to one of his chief deputies. The statement had a lasting impact; it helped to form the foundation of the groundbreaking financial advisor training programs that would shape the industry for the better in the decades that followed.