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Dunlap’s Law

Dunlap’s Law

→SUMMARY

To thrive in the financial services industry, advisor intangibles must become tangible.

→OVERVIEW

In 1983 banking pioneer Paul Dunlap, CEO of Hawkeye Bancorp, passed along this wisdom to one of his chief deputies. The statement had a lasting impact; it helped to form the foundation of the groundbreaking financial advisor training programs that would shape the industry for the better in the decades that followed.