Your Purpose Is Your Cornerstone
On Purpose
The why of your business is just the beginning of designing a business model that can withstand any market condition.
Once you have decided to build your business on purpose, you will have also decided to remain relevant for as long as you wish.
Use The Hashtag
In the new digital landscape of #finserv advisor value has shifted dramatically from sales to service. #Advisors are discovering they must control the perception of their value to thrive.
The one who defines your value controls your destiny.
#tangiblealpha
Social Media Curation Designed to Help Financial Advisors Maximize Their Value
We help advisors understand their relevance… the value they provide has more significance to their clients’ goals than simply ROI in capital markets.
If your goal is to remain relevant in the digital age of financial services, you can’t afford to have your value defined by the industry.
What does #TangibleAlpha mean?
Any content that gets tagged #TangibleAlpha by us is an indicator for our clients and followers to consider that piece of information to be worth your while.
We are helping advisors build noise filters to become more efficient, so anything we can do to make the process of designing value run smoother for advisors… well, that’s just part of who we are.
Social media is great if you can get a grip on the upside and not waste energy on the noise.
#TangibleAlpha is another way we help advisors reduce the noise to increase their value more efficiently.
The best way for you to demonstrate your relevance… https://t.co/IAw2Juo2Mt #advisors pic.twitter.com/ZY4DCnRg4H
— Grant Barger (@TangibleAlpha) December 13, 2018
This is #TangibleAlpha… via @TangibleAlpha #wealthmanagement #advisers #advisors #trust #purpose #valuedesign #financialservices #martech #dmm #ux #smm #cx #fintech https://t.co/FdOr4odl7A
— Grant Barger (@TangibleAlpha) December 19, 2018
Adapting other advisors’ tactical concepts.
Turning tactical concepts into strategic solutions…
Not having a filter to help you design your unique system of value development will get you washed away in an ocean of digital noise and get you lost in a sea of sameness that makes your differentiation impossible for your ideal clients to discern.
#TangibleAlpha helps advisors take successful tactical concepts and adapt them more efficiently into their own value development model.
The battle to remain digitally relevant is real… this is how you will win.
How do you know you can trust your financial advisor? #TangibleAlpha #Advisors #Investing #Trust https://t.co/vvQLR8zfFN
— Grant Barger (@TangibleAlpha) August 11, 2017
#Advisors need to ask trusted partners… how will u help me exude my #Advisor Alpha? #TangibleAlpha #Omnichannel #mutualfund #etf #invest pic.twitter.com/mVhMlzOwjQ
— Wholesaler Crunch (@wholesalecrunch) February 22, 2017
Small chunks of disruption are available today. https://t.co/vqiR6oYYoa #TangibleAlpha #Advisors pic.twitter.com/8HmrUdqziF
— Grant Barger (@TangibleAlpha) June 7, 2017
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#TangibleAlpha on Linkedin
Search #TangibleAlpha in the search-bar on LinkedIn or click the images above to go directly to relevant content that will help increase your Maximum Advisor Value.
Filter the digital noise by collaborating with us on social media… we curate content with #TangibleAlpha
Asking Better Questions
Better Questions
You have to arm yourself with better questions to ask your clients and prospects.
But first, you must ask yourself better questions…
Tangible Transparent Value
Making It Tangible
Your relevance is entirely up to you. You must leverage transparency to be successful in this robo world of financial services.
Part 3 of 3 Expanding The Gap
Your Genuine Concern can be made tangible by defining your beliefs and opinions about this industry and your purpose.
Opinions
You get paid for having them… check that. You get paid for sharing them. Your opinions are what your audience pays you for. Your wisdom, knowledge, experience, process… your advisor alpha. You get paid because you have genuine concerns (opinions) about the well being of your clients. You must be able to share your genuine concerns with your audience 24/7. You can’t do that unless you have defined your opinions. You must define and publish your opinions in order to remain relevant.
The Value Gap
Part 3
Character Competency and Concern
Publishing Your Beliefs and Opinions
Your beliefs and opinions must be published in the form of genuine concerns and fundamental truths. Your ideal audience must be able to have tangible access to your value 24/7… even when you are not available. Especially when you are not available. Your genuine concerns about your clients well-being is a major part of the differentiation you need to set yourself apart from your perceived peers. Your genuine concerns must become accessible 24/7 to gather valuable feedback from the right audience. You must publish your genuine concerns to filter out the bad clients and bring in the good ones. Your beliefs and opinions must be defined by you and updated by you if you are to remain relevant.
In order to define your beliefs and opinions you must first discover them.






