How Will You Do It?

Sep 26, 2019

Future Advisor

What Will It Take?

The Advisor in the Future will create demand for her/his services in the digital age of transparency by crafting a strategic foundation that showcases the relevance of her/his value. Remaining relevant has been the number one challenge for the entrepreneurial financial Advisor during the past three decades and will continue to be a genuine concern for the Advisor in the Future.

Setting and maintaining client expectations while creating the measurement of value over which the Advisor has the greatest control is of paramount importance. To fall into the trap of being measured by industry standards is a real danger for “the Advisor in the Future” and s/he will take special care to not fall prey to the status quo industry pitfalls that lie in waiting for all Advisors.

Build On Purpose

The strategic foundation of the Advisor in the future will be built with a cornerstone that is a client-centered purpose. This will work to the advantage of the client as well as the entrepreneurial Advisor moving forward in the digital age of transparency. The Advisor in the future will survive and thrive by creating a business that empowers her/him to do well by doing good…

In order to simply survive, the Advisor in the future will have to demonstrate in a tangible fashion that they have the best interests of their clients at stake ahead of their own… (this goes beyond fiduciary) or the Advisor will be replaced.

concept-of-successful-businessman_23-2147505617

In order to thrive, the Advisor in the future must have a system in place that is a progression which leverages their client-centered purpose within their business development model. Tangible Alpha is the model that empowers Advisors with that highly coveted progression.

In the digital age of transparency the Advisor in the future acknowledges that they are replaceable until they can prove in a tangible fashion that they are not.

Serious Advisors also realize that if they continue to measure themselves by the industry standards that have been handed down for decades that they will become  dinosaurs… Recognizing the opportunity disguised as a threat is critical when taking advantage of transparency by delivering a consistent message of authentic relevant value throughout multiple (but not all) digital mediums.

Promise What You Can Control

The Advisor in the Future will zealously demonstrate their expected behavior (what clients and prospects should expect from them)  which amplifies exactly what their client-centered purpose is… throughout multiple mediums. The promise of expected behavior will become the contract that forms a bond of trust for the serious Advisor and the serious investor. That bond will be quantified tangibly throughout multiple mediums in a 24 hour a day society in which expectations can be set and maintained rather than exceeded in quarterly meetings.

To step into the next dimension of business development that will make you relevant and irreplaceable the strategic foundation of Tangible Alpha has been constructed to not only create your digital voice but to create a proactive filter which aligns your solutions with ideal prospects (while constantly reminding your clients of your value). Your Tangible Alpha foundation and progression create a platform to exude your authentic relevant value while filtering in ideal trusted partners.

It is critical to make tangible… not what the client and prospect want to hear… but what you can deliver and promise (your behavior, not returns).

Learn about yourself before you try to implement any digital solutions… not doing so could be a costly mistake.

 

Introspection is the key to successful technology integration. 

The life of the Advisor in the future must be simplified by technology and not over complicated by too much information.  The Advisor in the Future will take advantage of different modern tools made available throughout the industry by first going through the Infinite Alpha Progression to discover and design her/his unique Tangible Advisor Alpha.

Keep It Tangible,

Grant

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Advisor Conversations that Matter

Sep 18, 2019

Topics

3 reasons to nail down your topics for meaningful engagement.

1 Content leads to your unique value. 
2 Questions lead to your value to filter. 
3 Conversations are competent and add to your confidence.

Your virtual value must be aligned with the human experience.

Topics are derived from your purpose, principles, values, beliefs, opinions, experiences, expertise, promised behavior, behavior you expect from clients, your philosophy, and your processes…

Those disciplines of your alpha must be defined (by you) before you can create categories for content topics for engagement and questions that lead to your value.

Topics Tie It Together

The medium is the message. Your digital experience must flow seamlessly with your daily behavior if you want to survive in a robo world.

This is how to do exactly that… quickly.

If you are thinking about outsourcing your content to a third party, think differently.
You don’t need leads for a sales funnel.

You need to filter in prospects and keep clients with personalized topics.

Cookie cutter content will get you washed away.

No more silos.

Your value must become tangible for clients and prospects to see and hear.

Nobody wants to be placed in your sales funnel. Transparency lets prospective clients know exactly what you are up to.

Think Differently.

Own the words. Design your topics. Get and keep ideal clients. In perpetuity.

Conversations that matter don’t happen “off-the-cuff.”

Most advisors have never been afforded the opportunity to discover and define their authentic relevant value… they were hired to sell products. To remain relevant and become irreplaceable advisors are going to have to think differently about their job description. You are going to have to think differently about sales… you are going to have to think differently about service… you are going to have to think differently about your unique value.

  • You can’t have a conversation about the solutions you provide without the courage of your conviction.

  • The courage of your conviction comes from well defined value…

The conversations of most advisors, up until recently, have been centered around either products or the trustworthiness of their firm. But now, the greatest opportunity in the history of financial services awaits you…

Owning The Words That Define Your Value

By owning your value you are creating opportunities to have conversations that matter 24/7

In order to engage in conversations that matter you must have a formalized process in place in which the client experience is never left to question. Your business must become designed to exude your value and leverage all of your resources to consistently improve your client experience while simultaneously engaging in (and improving) the conversations that matter. Essentially, the client experience and the conversations that matter dovetail to enhance the overall  development of your business. Owning your Advisor Alpha creates this opportunity.

Once you define your value… you own your Advisor Alpha

Owning your Advisor Alpha and making it tangible nullifies the element of desperation inherent in a business where you can’t exude your value.

Lacking the courage of your conviction to have conversations of your value is the number one killer of all advisor client relationships… If you can’t put into words why your clients should be paying you, you will neglect them… and neglecting your clients is still the reigning champ of client defection.

They need to feel it… and you need to know how it makes them feel… Tangible Alpha.

If you don’t own the words that define your value you will be destined to attempt to become a version of “all things to all people.” This version of you fails eventually… and this version of you fails more rapidly in a robo-world.

Not owning your value will be the number one reason behind your failure… hourly, daily, monthly failures will ensue… and eventually, not owning your value will be the end of your advisory business.

You must first own your value before you can engage in conversations that matter.

Owning the words that define your value enable you to create a business in which your conversations fuel the client experience and the client experience fuels the conversations that matter. Owning your Advisor Alpha and making it tangible will drive the success of your business in the future… by design. 

Ponder This…

How can you escape the trap of client defection due to advisor neglect? How can you empower all trusted partners to have conversations with the courage of their conviction? How will you remain relevant and become irreplaceable? 

 

 

Topics Must Be Defined

My Topics

How Are You Spending Yours?

Aug 21, 2019

We Are All Millionaires

 

 

 

 

Time is so precious. Read what my dad would like you to know about time…

 

To the Genuinely Concerned,

The two most valuable “currencies of life” are Money and Time.

What if I gave you $1,000,000 dollars that you were required to spend by June 30, 2020 . The only rule is you must exhaust the money.

What would you have accomplished with the money you spent? You most likely will create a plan on the best way to spend the money. Well done. Well thought out.

Now, what if I told you that you have 1,000,000 minutes to spend by June 30, 2020. The reality is you will have spent 1,000,000 minutes by that date.

What will you have accomplished with the time you spent?

Every 694 days (1.9 years) we blow through 1,000,000 minutes of our life. What do we have to show for it? We spent a million minutes on what? How much time did we waste? Did we get a great return on our time commitment?

Do we have a plan for spending our most precious commodity? Are we living day to day without any discipline? Do we structure our work-day to be so efficient that our personal time also becomes fruitful? Do we know the most effective work habits to produce the best return on our time commitment?

Between Money and Time it is obvious which is most valuable. Our time on earth is limited and by default becomes our most precious and prized possession.

The difference between spending a million dollars and a million minutes is the reality of never getting those minutes back. They are gone forever and are irreplaceable. Money can be replaced, time cannot.

Of the 1,000,000 minutes, 240,000 minutes are spent sleeping. How productive are we with the 760,000 remaining minutes?

There are extraordinary achievements in all of us. It takes work and forethought to make them happen.

What are you going to accomplish with your next 1,000,000 minutes? Got a Plan?

Don’t look back and only be able to say “I shouldn’t have wasted that time”.

Life is not a dress rehearsal. Live every moment with purpose. Each moment is gone forever.

Coach B

 

You can read the original article and connect with the author here.

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Beware of The Reverse-Churn

Aug 5, 2019

Advisor Beware

 

 

Reverse-Churn

Advisors must be able to justify their value to charge fees in a robo world.

In the digital age of transparency, financial advisors can’t afford to have their reputations sullied by insinuations or accusations (or litigation) tying them to the unseemly act of reverse-churning accounts of unwitting clients.

If your not sure what reverse-churning is… ReverseChurn.com

The process of the value that the advisor brings to the lives of his or her clients must be made tangible for digital delivery, consumption, refinement, and verification.

To validate the fees advisors must begin to charge, in lieu of commissions, deep introspection of unique advisor value is requisite for survival in these changing times of financial services.

The best way for advisors to grasp this concept is by beginning to structure their businesses from a perspective of purpose. They must acknowledge a shared-purpose with their ideal audience to convey precisely why anyone should trust them with their wealth.

Once the cornerstone of a client-centered purpose is defined, a purpose-driven business model is the best way for any advisor to survive and thrive in this modern robo-world.

To avoid the heartache of the reverse-churn, start building your business on purpose.

Tap or click the image below to go to the purpose-driven branding modules of Tangible Alpha created by Grant Barger.