The power of persuasion in the digital age of transparency can not be used to sell products in a vacuum to increase shareholder value.
Your gift to persuade clients must be used differently.
Your gift is to persuade clients into doing the right thing for themselves.
Creating stakeholder value is the only way to generate predictable recurring revenue in a robo-world.
You must be able to see your future through this lens or you risk irrelevance.
Think Big Picture.