Build On Purpose (2/3)
Trying to Break Down the Fundamentals of Value Design Can Be an Overly Complicated Endeavor…
In this three part blog post I am attempting to simplify what I have known to be fundamentally true about advisor value design for the past three decades… It can be tricky sometimes to simplify the complex.
This is part two of three. We pick up where we left off in part one…
After you are able to define your client-centered purpose and publish your values and principles, as well as document your beliefs and opinions about your unique value… (seems complicated but we make it easy). You are ready to share your experiences your expertise and promise your behavior.
These are the activities required to connect the dots between the collaborative behavior required by your trusted clients and the behavior you can promise as a trusted advisor. Remember, this is about three main things.. Earning trust, controlling the perception of your value, and setting collaborative rules to remain relevant.
The progression of your value development must be acknowledged as part and parcel with your value design… in other words, how you design your value becomes a part of your value design.
The simplification of the Infinite Alpha Progression allows you to make incremental additions to your overall success by continuing your exponential engagement with clients and prospects.
Each one of the elements shown on the slides included is a fundamental discipline that requires your attention daily to meet the demands of exuding your value exponentially every day. When combined in a variety of ways, the disciplines of your value are the building blocks of your relevance. They work together in conjunction to empower you. The progression gives you the luxury of saved time while you attend to the daily actions required by you to survive, while giving you the opportunity 24/7 to build your business on purpose.
Build On Purpose (1/3)
Three Simple Reasons Why Building On Purpose Is Critical
- It Empowers you to earn trust quickly in a digital world.
- It allows you to highlight the value you control the most. (Perception)
- It sets the standard for behavior in collaborative relationships.
What does it mean to “Build on Purpose?”
When your client-centered purpose has been defined by you, it empowers you to earn trust quickly in a digital world. This tangible demonstration of your shared interests with your ideal audience is the cornerstone of your unique foundation of trust. The words you choose to define your purpose must carry the weight of the seriousness of your calling… in other words, your purpose can’t be a catchphrase.
When you are able to align your purpose with your principles and values, you are beginning to demonstrate your integrity in a tangible format.
This is my purpose… these are the principles that have helped me form my unique purpose… these are the values that I hold dear… they are connections that must be published by you to demonstrate connecting points with the behavior that will be promised by you and your clients.
Your beliefs and opinions must be demonstrable as well. After all, they are why you get paid in the first place. If you aren’t forming beliefs and opinions about this industry and the value you provide to your clients, you aren’t really in the business of financial advice.
These are my beliefs… I state them as being fundamentally true because that’s how strong my conviction is around the decisions I make daily. My opinions are published in the form of genuine concerns that I have for my clients.
Your purpose principles and beliefs must be in complete alignment and you must be able to prove that alignment tangibly to survive in a robo world.
The New Model
The new era of financial services is upon us and the modern advisor must be able to see past legacy training concepts to visualize his or her preferred world.
The new model designed by Tangible Alpha empowers advisors to update their relevance by defining exactly why their ideal clients should do business with them. We also make available the industry’s first and only 24/7 value design platform which offers 100% confidential modules to bring out the best in each advisor in a way that is unique to him or her.
Transparency is not the enemy… it is the one thing in the digital era that can be leveraged with the most ease to help ensure your relevance. Learn more about the new way of thinking (to survive in a robo-world) here.
Price & Value – Justify Your Fee
Your value does not decrease but your compensation will. The perception of your value is directly correlated to how you get paid.
The first time I heard this statement was in the 80’s and it holds true to this day… the only caveat I would add is this… an updated version for the advisor in the future… 
When your value goes unnoticed it is reflected in the price people will pay for your services. If you neglect to make your advisor alpha (your authentic relevant value) tangible, the sustainability of your business is at risk.
In the digital age of transparency you can’t afford the risk associated with not making your value tangible.
GB