Advisor Conversations that Matter

Sep 18, 2019

Topics

3 reasons to nail down your topics for meaningful engagement.

1 Content leads to your unique value. 
2 Questions lead to your value to filter. 
3 Conversations are competent and add to your confidence.

Your virtual value must be aligned with the human experience.

Topics are derived from your purpose, principles, values, beliefs, opinions, experiences, expertise, promised behavior, behavior you expect from clients, your philosophy, and your processes…

Those disciplines of your alpha must be defined (by you) before you can create categories for content topics for engagement and questions that lead to your value.

Topics Tie It Together

The medium is the message. Your digital experience must flow seamlessly with your daily behavior if you want to survive in a robo world.

This is how to do exactly that… quickly.

If you are thinking about outsourcing your content to a third party, think differently.
You don’t need leads for a sales funnel.

You need to filter in prospects and keep clients with personalized topics.

Cookie cutter content will get you washed away.

No more silos.

Your value must become tangible for clients and prospects to see and hear.

Nobody wants to be placed in your sales funnel. Transparency lets prospective clients know exactly what you are up to.

Think Differently.

Own the words. Design your topics. Get and keep ideal clients. In perpetuity.

Conversations that matter don’t happen “off-the-cuff.”

Most advisors have never been afforded the opportunity to discover and define their authentic relevant value… they were hired to sell products. To remain relevant and become irreplaceable advisors are going to have to think differently about their job description. You are going to have to think differently about sales… you are going to have to think differently about service… you are going to have to think differently about your unique value.

  • You can’t have a conversation about the solutions you provide without the courage of your conviction.

  • The courage of your conviction comes from well defined value…

The conversations of most advisors, up until recently, have been centered around either products or the trustworthiness of their firm. But now, the greatest opportunity in the history of financial services awaits you…

Owning The Words That Define Your Value

By owning your value you are creating opportunities to have conversations that matter 24/7

In order to engage in conversations that matter you must have a formalized process in place in which the client experience is never left to question. Your business must become designed to exude your value and leverage all of your resources to consistently improve your client experience while simultaneously engaging in (and improving) the conversations that matter. Essentially, the client experience and the conversations that matter dovetail to enhance the overall  development of your business. Owning your Advisor Alpha creates this opportunity.

Once you define your value… you own your Advisor Alpha

Owning your Advisor Alpha and making it tangible nullifies the element of desperation inherent in a business where you can’t exude your value.

Lacking the courage of your conviction to have conversations of your value is the number one killer of all advisor client relationships… If you can’t put into words why your clients should be paying you, you will neglect them… and neglecting your clients is still the reigning champ of client defection.

They need to feel it… and you need to know how it makes them feel… Tangible Alpha.

If you don’t own the words that define your value you will be destined to attempt to become a version of “all things to all people.” This version of you fails eventually… and this version of you fails more rapidly in a robo-world.

Not owning your value will be the number one reason behind your failure… hourly, daily, monthly failures will ensue… and eventually, not owning your value will be the end of your advisory business.

You must first own your value before you can engage in conversations that matter.

Owning the words that define your value enable you to create a business in which your conversations fuel the client experience and the client experience fuels the conversations that matter. Owning your Advisor Alpha and making it tangible will drive the success of your business in the future… by design. 

Ponder This…

How can you escape the trap of client defection due to advisor neglect? How can you empower all trusted partners to have conversations with the courage of their conviction? How will you remain relevant and become irreplaceable? 

 

 

Topics Must Be Defined

My Topics

The Advisor in the Future

Sep 6, 2019

Future Advisor

How the digital age of transparency is disrupting the long-time cryptic industry of financial services and exactly how the advisor in the future will create a competitive advantage.

 

In a robo-world… change happens quickly. Advisors of today must prepare to adapt proactively to become advisors in the future.

Top Down concerns… Shareholder vs. Client-The inherent conflict between shareholder value and client value has never been more readily apparent.  (the Goldman rules) Advisors could have both shareholder and client value working seamlessly, but this can’t be accomplished with the status-quo,  this paradoxical dilemma will be solved by looking at the business from another dimension… Antiquated industry standards are not cutting it… which is why advisors today are looking for answers to better questions. How can we create shareholder, enterprize or lifestyle value by actually putting the interests of our clients in the forefront?

Client-centered reality… They are picking you… and they are armed with knowledge… In the power shift created by over-empowered investors, how will advisors create a tangible demand for wisdom? The cornerstone of the foundation of the advisor business in the future must be a client-centered purpose… without it advisors don’t stand a chance… Advisors in the future will create powerful purpose statements which differentiate them from advisors who continue to use catchphrases, value props and elevator pitches.

Sales or service… Product sales has its place but not in the collaborative world of wealth-care… Always be closing??? or Always be Collaborating? The days of clients and prospects being sold on advisor selling capability are waning… The advisor in the future will sell the appointment, not the product…

The elevator pitch is being replaced by the appointment script… because prescription without thorough diagnosis is malpractice… advisors in the future will not waste time selling products or services to prospects without first setting the appointment. For the advisor in the future, the appointment is the first “yes.”

Collaboration over consulting and sales… Advisors in the future will be collaborating with clients who are considered trusted partners. The success or the failure of the client portfolio leading to goals and aspirations is a shared responsibility… this is why… The days of selling products in a vacuum are over…Unfortunately, digital marketing of advisor services lands in a category which is being confused with sales… antiquated top-down thinking has created marketing monsters that try to close the deal on contact, putting the reputation of the advisor at great risk in the process. The reality of the digital age of transparency unveils this fundamental truth, the receiver of your digital marketing material doesn’t care about the sales pitch… they don’t even care about the solutions (yet)… they care about their issues.

The digital marketing progression for gaining interest from ideal clients is straightforward… here are the issues, here are the options, here are the solutions… If the issue is real to me, then I (the prospect) will discover your options… then (call to action) I may chose your solution if, and only if, it is a good fit for me. Advisors in the future will acknowledge this fundamental truth... they can’t be all things to all people. Advisors in the future will be leveraging this fundamental truth by first defining the solutions they provide when they customize their advisor alpha. Bottom line… there is too much digital noise to “think and do” any other way… there simply isn’t enough time.

Authenticity Integrity Trust and Accountability…  The advisor in the future will understand… they must own perception of their authenticity by owning the words… Not “owning the words” that define their authentic value is tantamount to shuttering their business tomorrow. Their behavior will hold them accountable to the words they own in the digital age of transparency… their digital footprint will become a critical aspect in demonstrating their accountability as part of her or his expected behavior. The advisor in the future will realize…This is the greatest opportunity in the history of time to maximize her or his brand and reputation with a touch of a button…

…this is also the greatest opportunity to ruin a reputation… it takes 1000 Tweets to build a reputation and 1 Tweet to ruin it…

The advisor in the future will customize a formalized progression to develop the content they publish in all forms… the content they publish will be in complete alignment with their beliefs, opinions, values, principles and client-centered purpose… and it doesn’t hurt if it leads to their solutions.

The How… The advisor in the future will become keenly aware of industry issues or “the what.”  The web is full of “the what.” In the future there will be a premium placed on understanding and leveraging the HOW. To accomplish this, advisors in the future will require a trusted collaborative partner who can help them with The How by simplifying the complexities that are inherent in the digital age of transparency. Leveraging Tangible Alpha gives advisors in the future a competitive advantage with the opportunity to own the perception of their customized value by creating a filter to turn down the digital noise masquerading as potential tactical solutions.

The advisor in the future realizes…It all begins with a client-centered foundation. Having a strategic foundation in place is a requirement for advisors who wish to avoid old-school tactics that can lead them down multiple paths and put their business at undue risk. To get and keep ideal clients in the digital age of transparency advisors in the future will be leveraging business development tools that simplify “The How.”

It is crunch time for advisors… The advisor in the future understands…To remain relevant and become irreplaceable in the digital age of transparency their competition will be leveraging the Robo Advisor Coach to create customized solutions for their business development needs. They also realize that time is of the essence. Robo Advisor Coaches that recognize the genuine concerns of Advisors and can also provide The How will become an essential component in helping the advisor in the future get and keep ideal clients in the digital age of transparency.

Keep it Tangible,

Grant

 

 

24/7 Baby...

Find Your Mojo

How Are You Spending Yours?

Aug 21, 2019

We Are All Millionaires

 

 

 

 

Time is so precious. Read what my dad would like you to know about time…

 

To the Genuinely Concerned,

The two most valuable “currencies of life” are Money and Time.

What if I gave you $1,000,000 dollars that you were required to spend by June 30, 2020 . The only rule is you must exhaust the money.

What would you have accomplished with the money you spent? You most likely will create a plan on the best way to spend the money. Well done. Well thought out.

Now, what if I told you that you have 1,000,000 minutes to spend by June 30, 2020. The reality is you will have spent 1,000,000 minutes by that date.

What will you have accomplished with the time you spent?

Every 694 days (1.9 years) we blow through 1,000,000 minutes of our life. What do we have to show for it? We spent a million minutes on what? How much time did we waste? Did we get a great return on our time commitment?

Do we have a plan for spending our most precious commodity? Are we living day to day without any discipline? Do we structure our work-day to be so efficient that our personal time also becomes fruitful? Do we know the most effective work habits to produce the best return on our time commitment?

Between Money and Time it is obvious which is most valuable. Our time on earth is limited and by default becomes our most precious and prized possession.

The difference between spending a million dollars and a million minutes is the reality of never getting those minutes back. They are gone forever and are irreplaceable. Money can be replaced, time cannot.

Of the 1,000,000 minutes, 240,000 minutes are spent sleeping. How productive are we with the 760,000 remaining minutes?

There are extraordinary achievements in all of us. It takes work and forethought to make them happen.

What are you going to accomplish with your next 1,000,000 minutes? Got a Plan?

Don’t look back and only be able to say “I shouldn’t have wasted that time”.

Life is not a dress rehearsal. Live every moment with purpose. Each moment is gone forever.

Coach B

 

You can read the original article and connect with the author here.

Make the most of yours...

 

 

 

 

 

 

 

 

What is Micro-Learning?

Jul 30, 2019

For Financial Advisors

 

 

 

 

 

 

 

 

 

What is Micro-Learning?

 

  • What if there were a place where you could go, that was available 24 hours a day, to help you amplify your unique value?
  • What if it only took minutes of your time and energy to see benefits from your incremental effort?
  • What if it were a platform built specifically for you? 
  • Would you take advantage of it?

With micro-learning, advisors just need to take a few minutes in their schedule to improve their infinite value that can make them invaluable to their ideal audience for years to come.

Micro-learning is a technique that involves tiny chunks of information, ingested in short bursts of time. This is in-line with the way the brain naturally takes in and retains information, making it an effective way to learn.



It is granular… each lesson serves as its own unit but serves as a part of a larger objective in the progression of your advisor value development.

 

Incremental Steps. Exponential Results.

 

After your initial completion of the Infinite Alpha Cycle…You can watch any lesson in any order while gaining a broader perspective on a more dynamic or complex concept. 

You can learn from one end of the spectrum to the other, and piece the micro-sessions together to create a whole that is greater than the sum of its parts.

Traditional learning is linear and trainer driven while micro learning is multidimensional flexible and driven by the learner.

This is all about you…We don’t interrupt your life, ever. You don’t have to wait for the rest of the class to catch up. The benefits are unique to you. Stop and start at your convenience. You are in complete control of your advisor value development.

Our modular learning program has been designed to create a seamless flow… from your working-mind to actionable-concepts to tangible-results in minutes.

Make the adaptations required for your business to thrive in a robo-world by learning, in minutes, exactly how to amplify your unique value, control how it is perceived, and maximize your relevance… 24/7.

Micro-Learning is exactly what you need to remain relevant in the new age of financial services. Enjoy the journey!

 

 

If you want to discover more about us click here…

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