How Do You Deliver Value 24/7?
How do we create content with context?
Grow your Value Gap. Make Your Alpha Tangible. Create an Omnipresent Brand. Get and Keep Ideal Clients.
More Than BPs
Your value must be defined by you. If you let the industry quantify your alpha in Bips, your perceived value is at risk with every dip in the markets.
My Portfolio of Narratives
Ideas for Today’s Advisor
Do I Have a Niche?
Do I have a “one-pager”?
What is my brand?
What does my brand really do?
What is the narrative of my advisor story?
Do I need to get rid of some bad clients?
What is my digital engagement process?
Are my clients mine or the firm’s?
Is my firm trying to get rid of me?
Is my value being commoditized?
Is my advisor alpha tangible?
Should I talk to Grant?