Why branding matters…
Without a brand marketing doesn’t matter. This is what happens when you don’t have a brand and you try to attempt Marketing
If you don’t …
No accountability .
No distinction between you and other advisors.
No way to measure performance of marketing.
If you do…
You become accountable for the behavior that you must promise.
You separate yourself from your perceived competition and you attract Ideal people to your unique services.
Do you have a starting point and you can measure the impact that your marketing campaigns are having on the development of your business.
Your brand is the digital design of your value and that is the catalyst for your sustainable growth.
In order to measure your success and quantify your value and also to qualify your relevance… You have to have an advisor Brand that is working for you across multiple mediums 24 hours a day.
Five major points about designing your advisor brand.
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Intentional (on purpose)
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Based on First Principles (values beliefs)
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Designed to evolve (relevance in perpetuity)
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Easy to relate (own the words)
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Part of your Alpha (increases perception of your value)
Without the right brand marketing is a waste of time and unless your brand is tangible it’s not going to be true advisor Alpha that justifies your fees.
Get started on your advisor brand with module one and then if you want to continue on the process on your own just buy the course… If you need more help schedule a brainstorm call with me and we can decide how much support you need to design your unique Advisor brand and start marketing your advisory practice on purpose.
Be you.
Publish crap.
Fix it.
Re-Inventing Yourself
Perpetual Relevance
Probably the coolest thing about the financial services industry that I have witnessed in my life.
The power to reinvent yourself.
This is something my Dad has been preaching about for decades.
“This is the greatest business in the world! (he would say to a room full of million dollar producers) …because if the markets tank 30% tomorrow, you still have an opportunity to be relevant in the lives of your clients. You have the ability to reinvent yourself every single day… if you don’t like who you are right now, you can change. There are very few other jobs out in the real world that allow you to do that… you have the greatest job in the world. It’s nobody’s business but yours.”
A gritty look at the harsh reality for a lot of mutual fund managers as the #FinServ world restructures and financial advisors continue to disintermediate mutual funds... https://t.co/IP0AtZZP89
— MichaelKitces (@MichaelKitces) June 17, 2019
This is the greatest business in the world…
You have the opportunity to live your preferred life by doing well for others.
If you need some help discovering exactly how to do well by doing good, you are in the right place. If you are already on the path of trusted stewardship… keep moving. The journey never ends.