The elements of your advisor alpha must be defined by you, for digital detection from your ideal audience. Your value must elicit a feeling from prospects. And you must be able to gather feedback from your clients… You must know how your alpha makes them feel. These requisites for success will only be made available to you, if and when you make your advisor alpha tangible.
This is exactly why I feel that this is the greatest time in the history of financial services to become a trusted steward of wealth.
Your alpha must become tangible.
Make it happen.