Your digital content must entertain enlighten and engage your ideal audience.
You are no longer an advisor who can under promise and over perform… you must become an influencer who is able to elicit an emotional response with your published content.
Whether you are addressing your current clients or prospective clients, your content must entertain, enlighten and engage to the point of eliciting a decision. Your clients are deciding to trust you and to stay with you as a trusted source of wisdom. Your prospects are deciding to make a change for the better if your purpose is aligned with theirs and you can prove tangibly exactly how your value is in their best interest.
Every day your business is held in the balance of relevance that must be demonstrated tangibly through multiple mediums.
Simplify the process of remaining relevant in a robo world by building your business on purpose.