Part 1 of 3 Expanding The Gap

Expanding the Gap

Part 1

THE POWER TO CONTROL THE PERCEPTION OF YOUR VALUE

Part One of Three

To remain relevant, advisors in the robo era must be able to distinguish themselves from perceived competition.


A few decades ago we came up with a concept that helped us coach advisors about their value in a way that they could grasp easily. We call it The Value Gap and it creates a visual picture of what the advisor must do to exude his or her value tangibly in order to demonstrate authentic relevance. 


The Value Gap 

Part 1

Character Competency and Concern

 

 

Advisor character can be attributed to several aspects of his or her life. Some say it is how you act when nobody is looking. Others might say that your character is your identity. 

In order for you to build your business on purpose, you must see your character from the perspective of others. In order to gather that confidential insight you must have a system in place to collaborate openly and honestly. We call this system Infinite Alpha and the cornerstone of the whole deal is your client-centered purpose.

What does this have to do with your value? 

Similar to The Value Gap model seen in the slides on this post, the model of your character can be seen in another slide that shows you and your clients exactly how you intend to demonstrate your character tangibly. 

 

Your Character plays a quintessential role in your profession as a trusted steward of wealth. The elements that make up your unique character are so powerful and meaningful that they require your attention daily. This is  why the elements of your character require definition by you… through introspection found here… at Tangible Alpha. 

You must define it in order to design it.

The model that we have created just for you… Infinite Advisor Alpha… empowers you to define you Character for digital design so it can be delivered by you and consumed 24/7 by your ideal audience. 

That is really important… 

 

End of Part One

Re-Inventing Yourself

Perpetual Relevance

Probably the coolest thing about the financial services industry that I have witnessed in my life.

The power to reinvent yourself.

This is something my Dad has been preaching about for decades.

“This is the greatest business in the world!   (he would say to a room full of million dollar producers)  …because if the markets tank 30% tomorrow, you still have an opportunity to be relevant in the lives of your clients.  You have the ability to reinvent yourself every single day… if you don’t like who you are right now,  you can change.  There are very few other jobs out in the real world that allow you to do that… you have the greatest job in the world. It’s nobody’s business but yours.” 

 

This is the greatest business in the world… 

You have the opportunity to live your preferred life by doing well for others. 

If you need some help discovering exactly how to do well by doing good, you are in the right place.  If you are already on the path of trusted stewardship… keep moving.  The journey never ends.