You Get To Decide

Apr 16, 2020

Omnipresence

Who do you want to be present for?

It doesn’t matter if every utterance that comes from your blog makes sense. You can’t be all things to everyone and you aren’t going to make sense to all of your clients all of the time. What matters is this; you must be present.

You are an influencer who must remain in the cross-hairs of your audience… you gotta be an icon on the smart device to stay relevant in this robo world. That means you don’t always have to be right or on-point for every client and or prospect 24/7… that is an impossible ask. What you need to be is present, not available, simply present to influence the decisions of your ideal audience 24/7.

Make ’em think, make ’em laugh, make ’em feel why they are attracted to you and your unique solutions. Because if you don’t, someone else is going to do exactly that. Your connection begins with your shared purpose. Your behavior (which includes your omnipresence) must demonstrate your alignment of shared purpose with your clients (your ideal audience).

For whom do you want to be present?

Your purpose dictates for whom you want to be present… or, who you want to be present for. Your behavior (which you can promise) backs the whole thing up.

Don’t worry about being right or wrong… just be present for your audience to make them feel exactly why they trust you. Be authentic… be yourself… and stay relevant for the right audience for the right reasons.

Your being right or wrong will be detected through the process of feedback… which is an ongoing discipline as well… I will publish information about that in more detail in the near future. You can get the picture by looking at this picture…

The Time Is Now

This is the greatest era in which to become and stay a financial advisor… you get to pick exactly the type of clients you want to work with and you get to fire the bad ones. There has never been a greater opportunity for you to take complete control over your business… this is how to do that… two minutes at a time.

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Control The Narrative

Feb 14, 2020

Controlling Perception

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You Must Be the Author of Your Advisor Story

Introspection within the three foundational pillars of advisor value is a prerequisite for advisors who understand the importance of controlling the perception of their advisor alpha.

Take Complete Control

Success Is Available

Feb 3, 2020

Focus System Discipline

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Success By Design

Let's Do This

Fear Is Good

Jan 27, 2020

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You Need Fear to Succeed

Let's Do This

Enlightened Content

Jan 26, 2020

Value Design for Advisors

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The Path to Enlightened Content is Infinite

Your content must engage entertain and educate your audience.

So how are you going to do that while you are doing your other job as trusted wealth steward?

The content you publish is indelibly tied to your stewardship business model… you might not see it yet, but the path you choose today will either help you survive in a robo world or it will create your imminent failure.

Either way, your business decisions are your own.

How can you design an infinite measure of great content that is consistent with your focus?

Follow the path of design thinking… the path of Infinite Advisor Alpha…

Your value is there and you should be too. It really is where you want to be.

We make it simple for advisors like you to discover micro bits and pieces of value design twenty-four hours a day.

When the time is right for you, jump into a micro-module that helps to empower your existence in the new ecosystem of financial advice.