What Did We Learn?

May 11, 2020

Last Week's Recap

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Recap of Last Week’s Posts

  • Your questions matter… To remain relevant as a trusted source of wisdom, your questions must lead to your unique value across multiple mediums 24/7.

  • Your advisor KPI must be updated to meet the parameters of transparency… The daily tasks required for success are not sales driven anymore.

  • Meaningful engagement must flow seamlessly… In person and digital communication must be focused on the behavior you can promise and not the elements of the business that you can’t. 

  • Success is simple… The three pillars of success are like the three legs of a stool. Without all three, you will struggle to remain relevant in a robo world.

  • Fear is good… The natural enemy of success it would seem is fear… don’t let it be. Embrace fear to accomplish your dreams every day. 

 

These posts have been brought to you in a simplified format that enables you to build your business on purpose in incremental steps. We are here for the sole purpose of helping advisors maximize their tangible value to remain relevant in the modern era of financial services. We accomplish this every day by making the complex simple. If you have already started to build your business on purpose with our program, these two minute audio files will help you gain more perspective on why and how you should continue to grow exponentially with these simplified incremental steps. If this is your first time… get going today because nobody can promise you a tomorrow. 

 

 

 
Build On Purpose!

You Get To Decide

Apr 16, 2020

Omnipresence

 

Who do you want to be present for?

It doesn’t matter if every utterance that comes from your blog makes sense. You can’t be all things to everyone and you aren’t going to make sense to all of your clients all of the time. What matters is this; you must be present. 
 
You are an influencer who must remain in the cross-hairs of your audience… you gotta be an icon on the smart device to stay relevant in this robo world. That means you don’t always have to be right or on-point for every client and or prospect 24/7… that is an impossible ask. What you need to be is present, not available, simply present to influence the decisions of your ideal audience 24/7. 
 
Make ’em think,  make ’em laugh,  make ’em feel why they are attracted to you and your unique solutions. Because if you don’t, someone else is going to do exactly that. Your connection begins with your shared purpose. Your behavior (which includes your omnipresence) must demonstrate your alignment of shared purpose with your clients (your ideal audience).
 
 

For whom do you want to be present? 

 
Your purpose dictates for whom you want to be present… or, who you want to be present for. Your behavior (which you can promise) backs the whole thing up. 
 
Don’t worry about being right or wrong… just be present for your audience to make them feel exactly why they trust you. Be authentic… be yourself… and stay relevant for the right audience for the right reasons. 
 
Your being right or wrong will be detected through the process of feedback… which is an ongoing discipline as well… I will publish information about that in more detail in the near future. You can get the picture by looking at this picture…

The Time Is Now

This is the greatest era in which to become and stay a financial advisor… you get to pick exactly the type of clients you want to work with and you get to fire the bad ones. There has never been a greater opportunity for you to take complete control over your business… this is how to do that… two minutes at a time.
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Enlightened Content

Jan 26, 2020

Value Design for Advisors

The Path to Enlightened Content is Infinite

 

Your content must engage entertain and educate your audience.

So how are you going to do that while you are doing your other job as trusted wealth steward?

 
 
The content you publish is indelibly tied to your stewardship business model… you might not see it yet, but the path you choose today will either help you survive in a robo world or it will create your imminent failure. 
Either way, your business decisions are your own. 
 

How can you design an infinite measure of great content that is consistent with your focus?

 
 
Follow the path of design thinking… the path of Infinite Advisor Alpha… 
Your value is there and you should be too. It really is where you want to be. 
 
We make it simple for advisors like you to discover micro bits and pieces of value design twenty-four hours a day.
 
When the time is right for you, jump into a micro-module that helps to empower your existence in the new ecosystem of financial advice. 
Your Path

The Greatest Opportunity for Advisors

Oct 17, 2019

Transparency

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The Greatest Opportunity for Advisors

The Advisor in the future understands that the position of “Financial Advisor” is completely replaceable by the industry. Institutions have proven this to be true year-over-year by paying a price for all assets acquired. For every asset that comes in the door there is a percentage paid… This is a net interest margin industry and the net interest margin is partially controlled by dropping the laggard advisor or restructuring of payout packages and compensation grids. That is the way the game has always been played. It’s all about net interest margin. If the institution can increase NIM by replacing you with a robot they absolutely will not hesitate to do so. Your position in this industry is not a job in which your employer wants to help you by giving you a salary for a job well done so you can live comfortably and provide for your family. The industry is concerned first with shareholder value (or enterprise value) and getting higher valuations as well as increasing net interest margin. It’s just business. Capitalism in it’s purest form. When you come to terms with this concept you are afforded the clarity necessary to see your business from a perspective that crystallizes your unique opportunity in the financial services industry.

Screenshot 2016-05-23 at 4.37.16 PM

 

 

This industry offers the greatest opportunity in the history of the world for the serious steward of wealth because you can create your own business from any vantage point by which you see fit. As long as you can gather assets you can play in the game. You can gather assets in an unlimited amount of ways… ways which are innumerable… uncountable… the opportunity is only limited by your creativity. Which is why it is so critical to look at your business from a fresh perspective from time to time. Think about this statement for a moment… transparency is not solely for the good of the client. We will come back to this statement.transparency

 

To be offered the opportunity to create your own business after you pick up your licenses is one of the rarest opportunities in this world. It’s beyond special. You are in an elite category of individuals that have ever been charged with the stewardship of the well being of your fellow man. Big shoes to fill… great responsibility… Let’s look at your business from a fresh perspective again… Think about this… If you are not willing to invest in your business what does that say about the quality of your commitment? We will come back to this. 

You owe it to your clients to remain relevant but you owe it to your clients and yourself to become irreplaceable. If you are not able to focus on how you will remain relevant and become irreplaceable in this industry you will become lost… you will become commoditized… and you will be squeezed out. Capitalism in it’s purest form. So often advisors are focused on the daily mechanics of doing business that they become lost… unable to focus on the activities that create demand for their services advisors can easily get caught in a deadly trap which creates stagnation due to a myopic perspective they have about their business. Think about this question… Are you willing to let your clients be led astray by a self-serving advisor who simply sells products in a vacuum?
The opportunity to see and feel your authentic relevant value and create a sustainable business model designed around the well being of your clients is available. You can become the master of your destiny if you are willing to take a step back from your business and see it from another dimension. If you agree that being a serious steward of wealth is the greatest opportunity… in the greatest business in the world… in the greatest time to be a financial advisor that has ever existed… then you can and should become irreplaceable. If you are willing to see transparency in the digital age as resource and not a liability… then you can and should become irreplaceable. If you are inclined to invest in your business and you agree that you must  invest your time before you invest your money… then you can and will become irreplaceable by becoming a serious steward of wealth. You will be enabling yourself to give the care and the commitment your clients rightfully deserve. To become a serious steward of wealth, by design,  you must own the words that define your authentic relevant value. Take a minute to become irreplaceable for the good of your clients and for the sustainability of your business by taking full advantage of the complementary Tangible Alpha minute modules and notebook available here.

 

Keep it Tangible,

Grant Barger

 

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