Your character competency and concern must become definable detectable and desirable to survive in a robo world.
What does this mean?
- If you let someone else define your value they will dictate the worth of that value.
- Your value must be always on… detectable from any device 24/7.
- You must elicit a feeling from your audience to qualify them as a trusted partner. You have to know how your value makes your clients feel and you have to make prospects feel uncomfortable to get them to think about becoming a client.
Your Value Must Be Tangible
- If you are to survive in a robo world, you must make the intangibles of your advisor value tangible.
- Not taking complete control over how your value is perceived is tantamount to throwing in the towel.
- Your tangible advisor alpha can only be truly realized through introspection and continual honest feedback.
The Best Way
The only way to make sure your advisor value becomes tangible in the digital age of financial services is to become self-aware within the spectrum of disciplines made available right here at TangibleAlpha.com.