Make your intangibles tangible.
Get and keep ideal clients by creating tangible touch points that lead to your unique menu of solutions. Create efficiencies of scale… Filter in the right people… do well by doing good. This is about stewardship, not sales. When you uncover your passion to serve your clients the right people will seek you out.
How do we create content with context?
Grow your Value Gap. Make Your Alpha Tangible. Create an Omnipresent Brand. Get and Keep Ideal Clients.
Your value must be defined by you. If you let the industry quantify your alpha in Bips, your perceived value is at risk with every dip in the markets.