Design Your Brand


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What Is Advisor Alpha?

Your Brand. Your Value.

How Strong Is Your Alpha?

Assess Your Brand

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Laws of Alpha

Fundamental Truths

Take Your Brand To Market

Fix Your Website

Hi, my name is Grant Barger and my purpose is to help financial professionals maximize their relevance. I created this website to help advisors design their unique brands in a free and confidential platform.

I believe that relevance is the number one issue facing advisors today.

I believe that relevance is the infinite challenge for all financial professionals.

I believe that your unique advisor brand is the foundation for your perpetual relevance.

Please feel free to take advantage of the resources I have been able to curate through the years as a second generation advisor advocate.

Everything that I have created has been designed to help financial professionals maximize their relevance.

Every advisor can benefit from the free resources I have provided on this site.

The Blog

Relevant Concepts

You Have To Make It Tangible

You Have To Make It Tangible

Your value must be available… 24/7… so you are going to have to make that value tangible for your ideal audience to feel… 24/7. You must become an icon to survive in a robo world.

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Advisor Opacity

Advisor Opacity

In the modern era of financial services advisors are becoming more adept in several areas of marketing “digitally” …this is why.

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Quality Over Quantity

Quality Over Quantity

The quality of your clients will dictate the level of success you will be able to attain in a robo world. You must look within yourself first to get and keep ideal clients.

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