In the era of the digitally empowered consumer, more financial advisors are turning to digital marketing tactics that elicit leads for a sales funnel to sell product… the problem is this, it’s a race to commoditization and margin reduction because the antiquated sales models are built to sell inclusive products…
The influencer “product” marketing model does not fit the needs of the modern Advisor.
Advisors can’t afford to try to be everything for everyone. There simply isn’t enough time. They must be able to tangibly demonstrate their significant value to ideal prospects. This is accomplished through filters, not funnels. Advisors must become empowered to influence with integrity to remain relevant.
The influencer marketing model does not take the modern Advisor where he or she wants to be. It leaves them in the black box of irrelevance.