Fundamental Truthsbeliefs and opinions about financial stewardship
The fundamental truths of advisor value.
All the technology in the world is not going to empower you to compete on price… you must set and maintain client expectations based on your value… which is one of the reasons why your intangible value must become tangible.
I can’t be all things to all people
Price becomes an issue in the absence of value
Clients that come to me for discounts will leave for discounts
The quality of my relationships outweigh the quantity
Knowledge and wisdom are not equal
Prescription without thorough diagnosis is malpractice
Quality feedback in not optional
Now, more than ever, investors are seeking a trusted source of wisdom
The perception of my value is under my complete control