Without a brand marketing doesn’t matter. This is what happens when you don’t have a brand and you try to attempt Marketing.
The difference in marketing your alpha and selling it... What do I mean when I say "give it away" ? The elements of your relevance are interchangeable when designing your unique advisor alpha.
Marketing your brand requires a subtle dance of giving away your alpha… you just need to know which portions to give and which elements get you paid.
When you give away your alpha, you create a filter that attracts the right audience.
Buy or Die Marketing is for SMALL ticket sales… not YOUR alpha.
Why You Should Make Your Advisor Alpha Tangible What happens if you don't... You Will Be Forgotten Reduced Confidence Time For Money Trap Nobody Shares Opportunities True North Increased Confidence Get Paid For Your Value Influence 24/7 Stop chasing leads and start...