THE BLOG

Helping Advisors Survive In A Robo-World

MICRO-MOMENTS

PUBLISHED DAILY

Incremental steps toward exponential results

Measuring Your Success

Your success will be measured by you… and you alone. We will simply be giving you the tools to measure what matters the most.

Will Sales Pros Survive?

You are not going to survive in the digital age of financial services by selling products. But you can thrive in the digital age by providing solutions to the people who need them the most. Traditional sales concepts will tell you that sales has always...

The Narrative

We are here 24/7 to help you develop your unique narrative voice under the My Notebook tab in the main menu.

Calling All Advisors

Our digital platform has been designed for any advisor to partake… but not every advisor. This stuff gets real, real fast, so it’s not for every advisor.

My Purpose (Module One)

This is the first module in the series of 12 within the progression of the Infinite Advisor Alpha micro-module platform. It's not critical for everyone to understand your unique value, but it is critical that you understand it. Introspection of your authentic...

For Advisors Only!

Adding content every day, even on the holidays, is what I live to do... this little gem should help make more sense of what we are trying to accomplish... with more simplicity.

Designations Should Mean Something…

What do the letters that follow your name really mean to your clients? You can NOT rely on industry generated campaigns to differentiate your value. You must become empowered to do this yourself. If you are lacking the confidence to define exactly what...

Make It Happen

            The elements of your advisor alpha must be defined by you, for digital detection from your ideal audience. Your value must elicit a feeling from prospects. And you must be able to gather feedback from your clients…...

Your Purpose Is Your Cornerstone

The driving force behind your value design and your infinite relevance is your purpose… When you “Build On Purpose” you are empowering yourself to take complete control over how your value is perceived and how relevant you will remain.

Your Unique Metrics Help Create Infinite Value

You must become empowered to gather your own data to design your own unique KPI. The marketing metrics of the recent past are not relevant for you… those metrics are only good for marketers.