THE BLOG

MICRO-MOMENTS

PUBLISHED DAILY

Incremental steps toward exponential results

The Narrative

We are here 24/7 to help you fix your alpha. Discover your narrative. 

Calling All Advisors

Our digital platform has been designed for any advisor to partake… but not every advisor. This stuff gets real, real fast, so it’s not for every advisor.

For Advisors Only!

Adding content every day, even on the holidays, is what I live to do... this little gem should help make more sense of what we are trying to accomplish... with more simplicity.

Designations Should Mean Something…

What do the letters that follow your name really mean to your clients? You can NOT rely on industry generated campaigns to differentiate your value. You must become empowered to do this yourself. If you are lacking the confidence to define exactly what...

Make It Happen

            The elements of your advisor alpha must be defined by you, for digital detection from your ideal audience. Your value must elicit a feeling from prospects. And you must be able to gather feedback from your clients…...

Your Purpose Is Your Cornerstone

The driving force behind your value design and your infinite relevance is your purpose… When you “Build On Purpose” you are empowering yourself to take complete control over how your value is perceived and how relevant you will remain.

Your Unique Metrics Help Create Infinite Value

You must become empowered to gather your own data to design your own unique KPI. The marketing metrics of the recent past are not relevant for you… those metrics are only good for marketers.

Use The Hashtag

Your digital presence must become synonymous with your value. The medium is the message and your alpha must be tangible to support your relevance in a robo world.

Asking Better Questions

Introspective questions to get you started on your never ending journey of relevance.

Tangible Transparent Value

In order to remain relevant, you must leverage transparency with all of the tools at your disposal. This is how to get started.